This course provides a basic introduction to the ways in which we affect and are affected by the behaviour of others. Topics typically include: attitudes and attitude change, social beliefs and judgements, conformity, persuasion, social norms and roles, group dynamics, prejudice, aggression, altruism, attraction and close relationships, and intergroup conflict. Students may not hold credit for PSYC 2540 and any of: PSYC 2541 or the former PSYC 2410 or the former PSYC 2411 or the former PSYC 2420 or the former PSYC 2421. Prerequisite: [PSYC 1200 or the former PSYC 1201] or [PSYC 1211 and PSYC 1221] or written consent of department head.