This course will help you understand what marketing is and is not, how it can help you in your career and the role of marketing in companies and in our economy. The course is geared to providing you with a sound level of basic understanding of the concepts, terms, and theories of marketing. It helps you learn how to segment markets, how to develop marketing strategies, and how to deal with those uncontrollable elements which affect your strategies. Numerous examples and class discussion make this a very interesting course.
