This course explores concepts and theories that lay the foundation for the understanding of marketing theory and practice. Students are introduced to topics on environmental scanning, segmentation and targeting, product life-cycle and new product development, consumer behaviour, marketing research, and marketing channels and distribution.
Prerequisites
ECON-1201(3) or MATH-1301(3), either course with a minimum grade of C+; AND BUS-1201(3) and BUS-1202(3), both with a minimum grade of C+ (prerequisite).
